Introduction
If you’re ready to take the step of creating a mobile application platform for your business, it can be helpful to understand the difference between the two major mobile application players (iPhone and Android; Microsoft ended support for Windows 10 Mobile in January 2020). Because each smartphone has different features, they appeal to a different demographic; and knowing your demographic is an important consideration when you choose to go mobile. Below is a basic overview of the timeline, submission process, and customer base you should expect to encounter as we help you develop, integrate, customize, or submit a mobile ecommerce application.
Here's a mobile enterprise application platform comparison so that you can decide how best to build your mobile apps.
The iPhone Mobile Platform
The iPhone’s strengths lie in its ease of use, as well as its games and social tools. It has a powerful camera and a smooth messaging system. The iPhone is much better with apps than it is with internet browsing.
Because of this, the iPhone generally appeals to a younger demographic. People who use the iPhone tend to do so for recreational or social purposes rather than for professional purposes. Data shows that iPhone users are also more likely to be optimists, extroverts, and self-described leaders.
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The Android Mobile Platform
Apple holds the largest share of the U.S. smartphone market, with Android second; worldwide, Android leads. Demographically, Android users are most likely to be men who lean to the right politically. They’re also much more likely to be interested in saving money than their smartphone counterparts.
Now that you have a general idea of the user base of the two major mobile application platforms, consult with Clarity today about designing a smartphone application that will appeal to your target audience.
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