Introduction
If your non-profit is like most, its website is an integral part of the organization's marketing efforts and operations. If your website doesn't operate properly or in the way that is most effective it may mean lost visitors, lost supporters, and lost donations.
For that reason, it's extremely important to make sure that your website is optimized for the correct types of visitors.
Important Considerations for Non-Profit Website Development
Your website needs to be developed in a way that makes it "donor-friendly." This means that if your website makes it difficult for a visitor to find your donation page, then you will be missing out on a large amount of donations. To fix this problem, a designer will consult you on how to make your website better organized and intuitive. Simplicity is always key for this reorganization.
In the same fashion, all non-profit sites need to be media-friendly as well. If your non-profit relies on PR in any way for its marketing strategies, this is a very important distinction. The process of designing for media visitors is not extremely different than that for donors. Both are dependent on clear site architecture and a great user interface.
Another benefit of a great user interface and experience is that your visitors can clearly tell what your organization is about, and more importantly, how they can help.
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If your website makes it difficult for a visitor to find your donation page, then you will be missing out on a large amount of donations
Grant Management Software for Nonprofits
Keeping track of grant funding and spending can be complex, but it's made much easier if you have grant management software. This software can even be connected to your website so that you can create automatic reports and send them up to the web for immediate public or private review. Connecting these two systems is just one more way to make your workload easier.
Non-Profit Website Developers
Clarity Ventures is a website development company. If you're interested in a website project for your organization—or need grant management software for nonprofits—please contact us by filling out the form below or calling us at 800.928.8160.
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