Fraud Blocker

PhoneGap Cross-Platform Mobile Application Development

PhoneGap let developers build a mobile app once in HTML5, JavaScript and CSS3 and deploy it to multiple platforms. This page explains what PhoneGap is and how it can fit an ecommerce mobile strategy covering transactions, subscriptions, content and marketing.

Updated November 3, 2026

IN THIS GUIDE
  1. Introduction
  2. What is PhoneGap?
  3. PhoneGap and ecommerce

Introduction

You may be aware of the increasing need for ecommerce businesses to be accessible on mobile applications like the iPhone, Android, or Windows Smartphone. However, as all application frameworks rely on different sets of code, it can be difficult to know where to direct your resources. PhoneGap was a viable option for ecommerce sites that wanted to diversify their mobile presence with as little overhead cost as possible. Adobe ended PhoneGap development in 2020; Apache Cordova, the open-source project PhoneGap was built on, continues.

What is PhoneGap?

PhoneGap was an open-source application platform that allowed developers to work across native application languages and speak to multiple other platforms at once. This means you only have to build your application once, and it can then be deployed to multiple platforms. Supported platforms included the iPhone, Android, Windows, Blackberry, Bada, Symbian, HP, and Tizen. This denotes a welcome advance in the mobile application development world, since it allows for a more diversified customer base in less time.

PhoneGap allowed programmers to build applications using languages like HTML5, JavaScript, and CSS3, which leads to a hybrid application system that has access to multiple interfaces. Cross-platform tools like PhoneGap allow developers to focus on building the best applications possible for your business, without having to worry about configuring them to individual application platforms.

PhoneGap and ecommerce

PhoneGap can help you implement your mobile application strategy. There are several ways you can successfully integrate a mobile strategy into your ecommerce business. Transactions and payments, subscription transactions, content management, and marketing can all be incorporated in an ecommerce business’s mobile strategy. The most successful mobile platforms, addressed with PhoneGap or not, smoothly integrate your website’s existing architecture. Clarity has a track record of developing successful mobile platforms for ecommerce businesses and other websites. To determine if PhoneGap is right for your business, speak to a Clarity consultant today.

Find out more about Clarity VenturesSee our Enterprise Web portfolio

Talk to us about your project

Transactions and payments, subscription transactions, content management, and marketing can all be incorporated in an ecommerce business’s mobile strategy.

Request A Demo

Plan your mobile commerce app

From resource guides to complimentary expert review... we're here to help!

Get More Info