The Types of B2B Websites
There are several different types of B2B services, and as such, there are many kinds of B2B websites. Each type of B2B website poses specific challenges and design considerations. It is likely that your B2B website will fall into one of the following categories:
B2B Websites Targeted to Companies
This is the most common case of a B2B website: your business targets other companies, and your website design considerations will be specifically geared toward this client base. This means your products will be attractively displayed in a well-designed product catalog and there will be ease-of-use considerations like company logins, distributor locators, or automatic reordering options.
E-Procurement Sites
Also known as Electronic Procurement or Supplier Exchange, E-procurement sites are set up for a niche market or specific industry. B2B procurement websites allow company purchasing agents to submit a request for proposal, bid for products, and purchase products from vendors.
Talk to us about your project
There are several different types of B2B services, and as such, there are many kinds of B2B websites. Each type of B2B website poses specific challenges and design considerations.
B2B eCommerce Broker Sites
B2B eCommerce broker sites bring together suppliers and buyers in a particular industry. They act as a safe, secure, and efficient broker for any purchasing transaction, taking the headache out of B2B transactions and earning a profit in the process.
The Best B2B Sites
There are literally hundreds of very successful B2B sites out there, including goAfrica.com, one that Clarity designed and built. It even won a Best B2B eCommerce site in 2019 award. If you want to learn more, visit our goAfrica B2B Case Study.
Industry Vertical B2B Portals
Industry vertical portals serve a broader purpose than other B2B websites. They provide information about products in a niche market or industry. Users can inform each other in discussion forums or view a variety of product listings via the B2B portal.
Infomediary Sites
B2B eCommerce infomediary sites help uphold industry and trade standards as they provide industry information about specific companies. These are commonly industry directories.
Contact Clarity today for a B2B website development plan that aligns with your business model.
Related resources
Plan your B2B website with us
From resource guides to complimentary expert review... we're here to help!
Level Up