Clarity eCommerce Product Catalog (Video)

Introduction

This short video will walk you through the Clarity eCommerce product catalog. This video will show you how Clarity eCommerce displays your products using categories, attributes, filters, etc. It will show you multiple viewing options, pagination, the product comparison engine, and more.

Video transcript:

The Product catalog is core to a good online store. It showcases your products and services, as well as your company’s image. Its main purpose is to help users find what they’re looking for quickly and efficiently.

A good platform provides numerous ways to help new visitors, which translates to conversions. The first is with robust search features for those who know what they’re looking for, like for a part or model number.

Next, a good menu is usually structured by categories and sub-categories, and sometimes Brands or Industries. You can also add specialty categories such as Featured, Best-sellers, Close-out or Deals. Since a large share of ecommerce purchases are made on mobile devices, it’s important that the platform is also mobile responsive.

Filters further help a user narrow down their category or search results, like TVs between 50 and 60 inches, or bikes between $200 and $300.

A good platform will also allow you to switch up the results view, providing the user with more information like descriptions, or bigger images.

Another way to help narrow down a search is to allow the user to compare products side by side.

Or possibly sorting them by most to least or least to most expensive.

Finally, you should always provide a clear indication of whether or not the products they’re researching are in stock or not so they can easily Add them to a Cart from any view.