How a Microsoft Dynamics GP integration handles a web visit
Microsoft ends Dynamics GP support on December 31, 2029 (security updates run to April 30, 2031), so plan the integration with a later move to Business Central in mind. When a customer or prospect visits the site, the visit is converted into a GP contact record and activity log. A sale generates the customer record and sales order, and orders and quotes go to the right staff for review, fulfillment and shipping. Shipping details are then sent back to the store in a readable format.
Moved between GP and your store
- Customer records
- Sales orders
- Quotes
- Pricing tables
- Inventory
- Invoices
Prices calculated from GP pricing tables
Clarity eCommerce's multi-tiered pricing model uses GP pricing tables to work out retail, customer, reseller and wholesale prices. Automated checks detect errors such as mismatched pricing, and invoices are generated and sent to customers and Accounting.

Reordering from favorites, lists and past invoices
Buyers reorder from invoices, orders, quotes, favorites, wishlists and shopping lists. They can apply for credit online, and duties, customs and taxes are calculated automatically, with sales tax rules handled through providers such as Avalara.

Freight carriers and payment methods at checkout
Brick Packaging connected UPS, FedEx, Dayton Freight, ABF, YRC, R&L, Conway and Super Regional through Clarity eCommerce and Clarity Connect. Checkout can accept credit card, PayPal, on account, ACH and e-check payments.

Two GP connectors, not only eConnect
eConnect doesn't expose the whole GP platform, so be careful when a developer says it's the only way in. Clarity Connect has two connectors for GP: one uses eConnect and the other talks directly to GP's web services. That design comes from dozens of GP integrations.

Talk to an integration specialist
Walk through how orders, pricing and customer data would move between your store and Dynamics GP.
Questions
Does it handle more than one currency or language?
Yes. The integration supports multilingual and multi-currency selling.
Is data synced in real time or in batches?
Both. Clarity Connect processes data in both directions with asynchronous message queuing, in real time or batched, so staff enter data once and the middleware sends it wherever it is needed.
Is Clarity a Microsoft partner?
Yes. Clarity has been a Certified Microsoft Dynamics Partner for several years and has more than 350 combined years of B2B development experience.
Watch GP pricing work in a live store
A demo walks through both sides of a Clarity eCommerce and Dynamics GP integration, including multi-tiered pricing applied automatically. Tell us how you use GP and we'll tailor the walkthrough.
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