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Shopping Cart for Manufacturing Businesses by Clarity

Clarity eCommerce is a B2B shopping cart and marketplace for manufacturers and distributors, with shipping and ERP integration, international features, store-within-a-store and support for selling through retailers or direct to consumers.

Updated November 3, 2026

ecommerce for Manufacturing & Distribution

Distribution ecommerce solutions for the manufacturing industry have traditionally fallen short of the quality and customization that has become expected by website visitors. The reason for this is that manufacturers have a lot of requirements for how they need to manage sales and fulfillment, and no product has successfully combined the necessary application and shipping integrations with cutting edge web technology for a fantastic looking website and customer experience.

That is, until now.

Clarity ecommerce is a full-service marketplace / shopping cart solution for manufacturers that have unique requirements around product offerings, shipping, and customer relationship management. No longer does your company have to apologize for being a manufacturer, and attempt to "fit into" the products that are really meant for small B2C companies. Clarity ecommerce started as a customized B2B ecommerce platform, not a product, and has stayed that way.

Why Clarity ecommerce is Perfect for Manufacturers

On top of all of the normal features expected of a modern manufacturing ecommerce integration (dynamic product management, advanced administration dashboards, search engine optimization, etc.), Clarity ecommerce incorporates specialized parts of the platform exclusively for manufacturers.

These features include but are not exclusive to:

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Increase Sales, Efficiency, and Customer Satisfaction

Clarity ecommerce is a tool that allows your company to achieve this trifecta of business metrics and do so on a large scale that often exists for manufacturers. It is truly a full solution that improves on many facets of your company.

Allow Retailers to Host Stores Within Your Store

If you find it necessary to allow your purchasers to resell the products in their own store you can control all of it via Clarity ecommerce, even while giving them their own website (with its own domain name, if applicable). This is referred to commonly as store within a store and Clarity offers a module that extends that base platform to support multiple stores. These can be like Amazon, where it's a bunch of Sellers all within the "main store" but could have a URL filtering out only their products, thus becoming their own store, or it can be completely stand-alone, uniquely designed storefronts for different vendors, suppliers or business units.

Sell Through Retailer Channels or Direct to Consumer

If your company exclusively sells to your retailer channels, Clarity ecommerce has you covered. If you also want to start selling directly to your consumer, Clarity ecommerce does that too.

Not only does Clarity's platform deliver the functionality required to handle both types of selling, but our team of consultants are also experienced and ready to provide you with knowledge of how to solve channel conflicts and other issues that arise from this type of online selling. Give Clarity a call so we can discuss your Manufacturing & Distribution ecommerce project.

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