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Business Intelligence Reporting

How Clarity instruments eCommerce storefronts and marketplaces to collect the right data, with business intelligence, custom reporting and survey modules, as used by Parts4Heating and the Newton Group.

Updated November 3, 2026

Business Intelligence, Reports, & Comprehensive Admin

Clarity specializes in custom eCommerce intelligence solutions for clients that want to drive their business with their eCommerce storefront or marketplace. In order for the storefront to become the driving factor that we all dream of, it first has to be instrumented to collect the right data that will help drive business decisions. Clarity eCommerce is fully instrumented with a machine learning module, so that we can not only gather data, but start reacting to data as it starts to provide valuable insight. Artificial intelligence in eCommerce can also be used to further parse the available data.

custom eCommerce reporting by Clarity Ventures

With Parts4Heating’s Catalog, containing the individual parts for individual models of many types of heating equipment from a large selection of different manufacturers means that they have a lot of purchase data flowing through their system. To make sense of that data, they turned to Clarity eCommerce™ and its extensive eCommerce business intelligence software. No matter what aspect of your business you need to gather intelligence on, Clarity eCommerce™ has you covered.

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Custom Reporting

When the Newton Group needed help to move their customers to purchasing online from them, they turned to Clarity. They already had an online store, but less than 5% of their purchases came from the store. Clarity sat down and discussed their business and came up with a business intelligence for eCommerce strategy to make ordering not only easier, but to also make the online solution provide much more value than an email or phone order.

Clarity built out a BI and custom survey module to automatically send out surveys on behalf of their customers when they ordered from the new portal online. Clarity eCommerce was used for the custom ordering portal, and with a custom integration to their ERP, the BI solution provided the data needed to build out the reports for all their customers.

For more information on this custom solution, check out the Newton Group Case Study.

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