Fraud Blocker

Microsoft Dynamics GP Integration with Web Services

How web services let Microsoft Dynamics ERP and CRM systems exchange data with your website, marketplace, distributor portal or eCommerce store, and the benefits of using the Dynamics GP web service: industry standards, any development language, independence from future changes and added security.

Updated November 3, 2026

Introduction

Web services allow companies like yours to programmatically facilitate application-to-application (A2A) communication and interaction. This means if you have an ERP or CRM system, such as the ones included in the Microsoft Dynamics suite, you can push and pull data between these applications that are so important to your business.

This type of service is extremely valuable for companies that need data to be bi-directionally integrated between two, or even several different applications including their website, marketplace, custom Distributor portal or ecommerce store.

The Application Integration Framework (AIF)

The Microsoft Dynamics AX Application Integration Framework, otherwise known as AIF, is your support for bringing in web services that are exposed to trading partners. This allows for inbound web services, which are synchronous (meaning they won't depend on a queue and processing service to move data or are real-time communications).

On the other hand, outbound web services are asynchronous and do rely on a queue (such as Clarity Connect) where they wait on a batch processing service.

Learn What Clarity Can Do for You

We're happy to talk with you and answer any questions. Click the button below and fill out our short form or use our live chat feature (button on the bottom right corner) to talk to an expert right away!

Request A Demo

Benefits of Using Web services

Using web services in the context of a Microsoft Dynamics GP integration can be very powerful for your business's application framework. Some of the main benefits of this include:

Work With World Class Developers & Support, Get Started Today!

Most, if not all of Clarity's success can be attributed to the level of talent that we bring on year in and year out. When you work with Clarity to improve your company's web systems, you can feel rest assured that you are in the hands of industry experts and some of the most capable individuals in the industry. Of the applications that we've integrated, Dynamics suite of products is so common, that it's the one platform that we went and got certified on. So whether you're a GP, CRM, AX, or other shop, Clarity has extensive experience customizing and integrating your platform.

For more information, visit the Dynamics GP ecommerce integration Resource Center.

Integrate Dynamics GP with your website

From resource guides to complimentary expert review... we're here to help!

Get More Info